We are witness to the evolution of marketing over the decades and acknowledge the significance and accountability attributed to the Marketing Department of any business. Small and Medium Businesses can be considered to be the backbone of our country’s economy, collectively and diligently creating products, services and employment opportunities. The impact of COVID-19 on these businesses has been immense to say the least. During these uncertain times, as businesses slowly recover, the importance of a proper marketing and advertising strategy is key. Businesses are also coping with redundancies and might not have a marketer on board anymore.
The SME Marketing Hub is designed to provide free, practical insights on key areas of marketing which business owners and marketers deal with on a daily basis. We have divided these areas into 6 key modules;
Each module covers a number of topics with short, succinct video content from AMI CPMs and Marketing experts with a conversational rather than academic approach. The sessions are informative and give guidelines and fact sheets on what to DIY (Do it yourself) and what exactly to ask of a consultant if you decide to outsource.
The modules will have additional resources such as blogs, podcasts, YouTube videos created and shared by our Certified Practising Marketers.
The SME Marketing Hub will also be linked to a smaller, more exclusive list of consultants as well as our Directory of over 500 Certified Practising Marketers whom you can reach out to for further consultation.
All the modules in the hub are absolutely free for AMI Members. If you are a marketer, please join us as an Associate Member and take advantage of a number of AMI Member Benefits such as access to content, resources and networking events, recognition through digital credentials, thought leadership, professional indemnity insurance and most importantly the opportunity to belong to a group of like-minded peers from across the world.
Non-marketing professionals working in SMEs will automatically join the Institute as Affiliate Members with 12-month complimentary membership, providing free access to the SME Marketing Hub content and AMI Webinars. If you would like more information, please visit www.ami.org.au or write to us at firstname.lastname@example.org.
There is an overwhelming amount of information available at this time and AMI views our offering as a succinct overview of marketing aspects all the way from strategy to the nitty-gritty of SEO and marketing analytics.
Through this endeavour, our aim is to empower you with credible and practical insights and encourage informed decision making in matters of marketing for your companies.
How to access the SME Marketing Hub content?
AMI’s SME Marketing Hub is available for free for AMI Members. To access the content, please get in touch with the Membership team at email@example.com.