SME Marketing Hub

Your Marketing Simplified

Learn SME marketing strategies that get your business real results!

AMI’s exciting new SME Marketing Hub is an online marketing course tailored specifically for professionals working in small and medium-sized businesses who want to learn the skills, tips and strategies necessary to generate better results from marketing initiatives.


Build marketing knowledge and skills specific to small business


Learn from experienced practitioners and business owners


Create an effective marketing plan you can action straight away


Access the platform content for free in 2022!

Boost your business with THE LATEST MARKETING TOOLS

Now more than ever SMEs across Australia need a little help to be successful. That’s why AMI’s SME Marketing Hub was created: to help you get results by quickly learning how best to promote your business successfully – using the right tools for the job.

Working in a small to medium enterprise means you likely wear lots of hats and juggle multiple tasks. You may not even have time to search a range of different platforms to find and learn all the marketing strategies and tools to help your business grow.

Leading industry practitioners and successful small business owners have come together to share their business and marketing knowledge and teach you proven techniques to get your business noticed by your target audiences.

Delivered 100% online, this easy-to-access course focuses on essential elements of the SME marketing mix including: branding, strategy, target audience, competition, campaigns, tools and channels (such as digital, social, advertising and PR) and effective measurement.


For smeS AND AMI Members

If you are not a marketer and own a business or employed in an SME, this platform is for you! AMI Affiliate Membership is open for non-marketers with an interest in marketing and the Institute is generously offering 12-months complimentary Affiliate Membership to support SMEs during the challenging times.  Enrol today and you’ll join the AMI with the first 12 months of your membership and Hub content for FREE! No Credit Card Required. No contracts so you’re not locked in. No joining or hidden fees!

Course Factsheet

Fit your study around your work hours or business commitments!

Course Structure

Six short and sharp engaging modules covering all elements of SME marketing success.

Course Trainers

AMI’s SME Marketing Hub is developed in collaboration with a collection of the best Certified Practising Marketers (CPM) and business owners across Australia.


The AMI SME Hub Course is FREE for AMI Members.
Not an AMI Member? Enrol today and enjoy the 12-month Affiliate SME complimentary membership and SME Marketing Hub for FREE!

you’ll learn

Marketing Strategy

Have your ever wondered how to compete with larger companies for your target audience’s attention while working within a strict budget? Learn strategies that will allow you to do a lot more with a smaller budget because they provide a high return on investment, no matter what industry your business is in.

Your consumer and their needs

Who are your customers? What are their needs? How do you engage them? In this module, you’ll learn how to identify your perfect target markets and how to develop specific messaging that resonates to get the results you want.

Measuring success

Have your marketing efforts actually generated any return? Learn how to optimise your marketing initiatives to obtain better returns on marketing investment (ROMI). This module breaks down everything you need to know about measurement from: how to correctly identify your objectives and goals to identifying conversion points, capturing data and how to evaluate your measurement effectively.

Learn from Experts


Certified Practising Marketers Directory

If you feel stuck and would like to delegate your marketing tasks to an experienced professional, you can find a Certified Practising Marketer (CPM) in the AMI member directory.

Why CPM?

The CPM designation is the trust mark of a professional Marketer. It’s the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region.


The CPM title officially recognises both formal education and the successful application of  marketing skills in practise. It’s earned through ethical behaviour, depth of experience and currency of knowledge.

Continuous Learning

CPM is the distinction of a Marketer who continually strives to further the practise through continuous learning.

Learn from Experts

AMI SME Hub Presenters

Mark Chapman

Mark Chapman

Director of Tax Communications, H&R Block

Nina Christian

Nina Christian

Founder and Managing Director, Braveda

Maria de Conno

Maria de Conno

Founder and Managing Director, Fig Tree Digital

Nick Dennis

Nick Dennis

APAC Consulting Director, Adobe DX Commercial

Beatriz Diaz

Beatriz Diaz

Founder, Slidesho

Stacy Farrell

Stacy Farrell

Founder, ContentBox

Michelle Fragar

Michelle Fragar

Founder, BRANDiT

Jane Hillsdon

Jane Hillsdon

Manager Director, Dragonfly Marketing

Deborah Ievers

Deborah Ievers

Tactical Marketing & Communications Consultant, Red Ivy

Sid Lal

Sid Lal

Managing Director, Bruce Clay Australia

Luke Magee

Luke Magee

Director, ChillIT

Russell Scott

Russell Scott

Director of the Accounting & Advisory Group, H&R Block

Find an Expert

Below you’ll find a list of qualified Certified Practising Marketers who assisted us in creating the SME Marketing Hub.

Dragonfly Marketing is your award winning small business marketing team.

We deliver efficient and effective marketing solutions that drive results.

At Content Box, as a strategic content and digital marketing agency, we make marketing easy for small to mid-sized businesses across Australia and NZ. Being a business owner can be challenging, because there are so many questions and things to get done that you may not have resources for.

If you’ve ever felt like you don’t know what to do and don’t have a team to help figure it out – that’s what we do.

When people search for your brand or your targeted keywords in Google or through a voice search, does your website come up?

Although achieving visibility and rankings in search engine results is not easy, it can be done. We’ve helped thousands of websites earn converting traffic.

Bruce Clay, who is considered a “founding father” of SEO, has made ethical, technical SEO our specialty. We help clients from mid-level businesses to enterprise organizations meet their SEO challenges. Whether you’re struggling with a drop in search traffic, planning a complete site redesign, or need more website traffic and revenue, we can help.

Chill IT focuses on using technology to improve business success. We provide the full suite of IT business solutions to keep you operating at your best and without stress.

We are an Australian-based firm with offices in Sydney, Melbourne, Brisbane and Canberra.

Slidesho. is an Australian based boutique presentation design agency offering a solution to all visual communication design needs. We offer a full range of presentation design services, graphic design and visual communications; from business, sales and marketing presentations to custom template design and more complex high-end interactive presentations. Step into our world of storytelling.

Contact us today for a no obligation consultation with one of our presentation design experts and visual communication specialists. We have the know-how and passion to deliver results to your business.

Social Media College is the market leader for social media education. They work with the world's top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.
Braveda is a content marketing agency based in Melbourne Australia led by respected Australian marketer Nina Christian who founded the company in 2000.

The company was initially established to service a growing market of start-ups and technology firms just as the internet started to take off, and quickly morphed into a full-service marketing agency spanning a wide variety of industries and geographies.

The purpose of Marketing has always been to ROCK, to set you apart as a product or service, to identify you as a unique and highly desired by customers.

All too often most marketing strategies fall short of ROCKiN and blend into the overwhelming “white noise” that is the world of advertising overabundance.

BRANDiT works with businesses to not only develop meaningful strategy but we work with them to understand their customers and how their staff, management, internal systems and processes impact their ability to achieve their defined strategy.

FigTree Digital is committed to working with you to deliver change, achieved through meticulously crafted strategy, quality innovation and clever design and development, delivered with a focus on excellent communication.

Our aim is for every Fig Tree client to experience our innate ability to blend these elements together naturally, giving you a competitive edge. Customers will find, notice and engage with you on a whole new level.

Red Ivy Tactical Marketing Specialists are Australia’s first tactical marketing agency teaching business owners the art of successful, results driven marketing by developing action-based tactics around marketing strategies through partnering, coaching and mentoring.

Built on two decades of marketing experience and research, Red Ivy is poised to change the way Australian businesses market themselves, with more emphasis on the activities needed to execute their marketing plan to meet their objectives while still addressing the strategic side of marketing their business.

In addition to normal work-day training, Red Ivy’s innovative dawn and twilight training is a first for Perth, providing an option of taking business training outside the traditional 9 to 5 working day.

Red Ivy Marketing

0401 003 631

Meet our Trainers

“Marketing for SME’s shouldn’t be that difficult, but for many business owners they know they need to do something, but are not sure what to do, when to do it, or how. The AMI SME Hub is an invaluable resource for ‘all things marketing’. Broken down into bite size pieces, some of the best small business marketers share their tips and tricks, to make marketing easy!”

Stacy Farrell MAMI CPM, Content Box 

“As a small business, you want to ensure that your marketing investment drives a healthy return on your investment. To do this, it’s imperative that your marketing activity is driven by sound strategy, smart and consistent implementation and regular measurement. The AMI SME Hub is an invaluable resource that provides you with best-practice marketing guidance and advice from some of the best small business marketers in the industry.”

Jane Hillsdon MAMI CPM, Dragonfly Marketing

“The AMI Marketing Hub is a convenient and user-friendly way for small and medium business owners to take control of their marketing spend by understanding what marketing is right for their business. It offers short, easy to follow videos presented by accredited professional marketers that users can watch while having their morning cup of coffee or lunchtime sandwich.”

Deborah Ievers
MAMI CPM, Red Ivy Tactical Marketing



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Australian Marketing Institute

About Us

The Australian Marketing Institute is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience, The Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933.