An ultimate guide to create a virtual event aimed to guide you through core fundamentals of transforming memorable events online.

What you’ll learn:

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How to create successful digital event strategy

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Virtual event operations

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Virtual event branding and marketing

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Tools: presentation of digital event software, augmented & virtual reality

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How to sell virtual events

Facilitated by industry-renowned marketers and event professionals, this course will provide you with an opportunity to learn from leading industry experts who transformed virtual events for organisations such as SalesForce and Forrester. Course participants will be able to test the best event software and augmented & virtual reality tools available on the market.

Learn from leading practitioners

The best Australian marketing and event professionals will share practical case studies and stories of success.

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Boost your CV

The course content is
aligned with the
Australian Qualification Framework.

Test-drive real tools

The course inludes interactive demos of event software and augmented & virtual reality tools.

Earn a digital credential

By completing
the course, you will receive
a shareable digital badge & certificate.

Course factsheet

The ultimate guide to create a virtual event

Start date:

  • Monday, 31 August 2020 – SOLD OUT
  • Monday, 14 September – SOLD OUT
  • Tuesday, 20 October – SOLD OUT
  • Tuesday, 24 November

Price:

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Course structure:

  • Virtual & Hybrid Events: Limitless Possibilities is an 8-week self-paced online course. During the course students will be able to complete all modules in their own time, however, they’ll need to submit the final assessment by the due date (8 weeks after the start date). 
  • 4 online modules with video lessons covering virtual event strategy, marketing, sales and operations
  • Real case studies
  • A live 1-hour Q&A session with panellists scheduled during the duration of the course. We highly recommend attending the Live Q&A online session, but in the case you cannot attend a recording will be available on the platform.
  • Demo sessions with software and event tools providers
  • Comprehensive assessment with personalised feedback
  • Online self-study learning content
  • Downloadable resources

10 hours of studying materials in total. Assessment will require approximately 5 hours.

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Assessment:

Please note that to receive course certificate and sharable digital badge, students must submit a course assessment by the due date.

The assessment is a multiple-choice quiz. The questions will relate to each of the 4 modules. All 4 module quizzes will need to be completed by the deadline set for every intake.

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Certification:

Each student will receive a sharable digital badge and event certificate upon successful completion of their assignment (a minimum of 65% assessment marks required). If a student doesn’t want to do the assessment they will receive a certificate of attendance.

Course Modules

Global Trends

Understanding the challenges and trends of past and present will enable you to build a solid strategic event plan. During this session you’ll look at the current environment and identify industry challenges and the upcoming trends which will allow you to shape the event format and set the objectives.

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How to create successful digital event strategy

How will you get cut-through amongst thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? Two marketing modules include marketing strategies and the latest trends in video, remarketing, long-tail search, AI, long-form content, ticketing, pricing, marketing integration and crystal-ball insights into marketing for the future.

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Engaging your stakeholders

In this session you’ll learn how to embrace change and enjoy the benefits. You’ll have an opportunity to learn about the digital customer journey and the importance of engaging customers at every opportunity.

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Virtual event operations

This session covers the steps to make your event a success. Everything from guest experience and stakeholder management to creating event content and testing the final product.

Virtual event tools

The course will provide you with an opportunity to test-drive some of the best event software and augmented & virtual reality tools.

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Selling digital events

Learn how cut through the noise in a virtual world to successfully promote and sell your digital event internally and to partners.

Speakers, Presenters & Mentors

Ben Alcott

Ben Alcott

Director, Damn Good Productions

Paul Boustani

Paul Boustani

Producer, Back to the Future of Events

Michael Bunker

Michael Bunker

Head of Digital Events, Growth and Strategy

Rosie Campo

Rosie Campo

Former GM of Belle Laide Events

Wilson Chung

Wilson Chung

Global - Senior Event Producer

Billie Cox

Billie Cox

Business Development Manager, AMI

Chad Davis

Chad Davis

Director, Musicland

Sara Dury

Sara Dury

General Manager, Redback Studios

Stuart Frank

Stuart Frank

Director, Strategic Events Asia Pacific at Salesforce

Emma Gibson

Emma Gibson

Global - Senior Event Producer

Jakki Govan

Jakki Govan

Director, Clockwise Consulting

Alana Hay

Alana Hay

Managing Director, Milestone Creative

Tim Johnston

Tim Johnston

Director, On24

Aaron Langer

Aaron Langer

Creative Director & Strategist, 35Degrees North

Christopher Lazzari

Christopher Lazzari

Event Account Director & Strategic Partnerships Expert

Mona Lolas

Mona Lolas

Solution partner, Forrester

David Loughnan

David Loughnan

Director, UNBND

Elizabeth Sandercott

Elizabeth Sandercott

Event Director, cievents (Global Event Company)

Felicity Zadro

Felicity Zadro

Managing Director, Zadro Agency

Boost your CV!

The Virtual & Hybrid Events: Limitless Possibilities course content is aligned with the Australian Qualification Framework. By completing the course, you will receive a shareable digital badge & certificate.

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Industry recognised certificate

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Digital badge that you can easily share on LinkedIn and other social media

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Learn from the leading industry practitioners

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Real life case studies

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Interactive lessons and mentoring sessions

Our Partners

Media Partners

Enroll today!

Start the new financial year with new skills and create your successful virtual events with ease.

Did you know that by becoming an AMI Member, you can be entitled to up to 30% discount on all AMI training & events and enjoy FREE access to our weekly webinars?

Join as an AMI member and save on the Virtual Events course!

 

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