SME Marketing Hub

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UNLEASH THE POWER OF MARKETING TO GET
RESULTS FOR YOUR SMALL BUSINESS!

Working in a small and medium enterprise means you likely wear lots of hats and juggle multiple tasks. You may not even have time to search a range of different platforms to find and learn all the marketing strategies and tools to help your business grow.

Now more than ever SMEs across Australia need a little help to be successful. That’s why AMI’s exciting new SME Marketing Hub was created: to help you get results by quickly learning how best to promote your business successfully – using the right tools for the job.

Leading industry practitioners and successful small business owners have come together to share their marketing knowledge and teach you proven techniques that get your business noticed by your target audiences. Using real case studies and small business experience, SME experts will help you:

Build marketing knowledge and skills specific to support small businesses
Create an effective marketing plan you can action straight away
Learn quick tips and tricks to marketing success

Sponsored By

TRUST THE EXPERTS AMI’s SME Marketing Hub is developed in collaboration with Certified Practising Marketers (CPM) and small to medium business owners across Australia. Read more about CPM.

Recently Added

Lessons

Welcome and introduction
- About Australian Marketing Institute
- What is the SME Marketing Hub
Module 1: The Ingredients of a Successful SME Marketing Plan
- Introduction
- What is Marketing?
- Marketing Strategies vs Marketing Plans
- Planning for Success
- DIY vs Outsourcing
- The Marketing TechStack
- Marketing During Times of Turbulence
- Resources & Further Reading
Module 2: Who are Your Customers?
- Introduction
- Customers Are Central
- Know Thy Customer (Coming Soon)
- Target Audience & Ideal Client
- Resources & Further Reading
Module 3: Customers Needs vs Your Value Proposition
- Introduction
- Customer Needs
- Buyer Journey & Marketing Tactics
- Resources & Further Reading
Module 4: The Importance of SME Brand Identity
- Introduction
- Power of Brand
- Paid vs Organic
- Resources & Further Reading
Module 5: Translating Your Strategy into a Communication Plan
- Introduction
- Introduction to Content Marketing
- Getting Started with Content Marketing
- What makes good Content Marketing?
- SEO and why it is important for a small business?
- Tips To Make Your Presentations Stand Out
- Video Conferencing Tips
- Resources & Further Reading
Module 6: Social Media Strategy
- Introduction
- Introduction to Social Media Strategy
- Start Where You Are
- Setting Objectives
- Identifying Your Audience
- Choosing The Right Channel
- Content Strategy
- Being Social
- Implementing Your Strategy
- Analysing & Reporting
- Bonus: Social Media Masterclasses
Module 7: Measuring Marketing Success
- Introduction
- Introduction to Marketing Measurement
- What to measure in Marketing?
- How to measure Marketing Effectiveness?
- Key Performance Indicators
- Resources & Further Reading
BONUS Lessons
- Introduction
- Starting a New Business
- Business Plans for SMEs
- Business Life Cycle
- Cyber Security
- Resources & Further Reading
Webinars On Demand
- Facebook Messenger Ads
- Data Privacy: Protection, Laws, Risks
- Business Finance: Working Capital – The Engine of Your Business
FIND AN EXPERT
- Certified Practising Marketers Directory
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