Program Introduction

Welcome to the AMI 2021 mentoring program!

Congratulations on making the decision to invest in your career – our program is designed to help marketers shine. By participating in the program you will gain support for your career goals, along with opportunities to join in events exclusive to the program, access career advice from industry professionals and expand your industry contacts.

The Matching Process

The Emerging Marketers Committees in each state review both mentor and mentee applications to determine the suitability of the partnerships. Every attempt is made to ensure the partnership is mutually beneficial to both the mentee and mentor.

Mentors volunteer their time, they are Certified Practicing Marketer (CPM) members of the AMI and are selected on the basis of their life and work experience and their willingness to share their time, experience and skills with an Emerging Marketer.

Each mentoring partnership will be different. Mentees can learn from any mentor, as each will have a different perspective on the industry. You will only get out of the partnership what you put into it, so make the most of this opportunity.

On the completion of the program, it is up to the discretion of the individuals in the partnership if they wish to maintain contact.

Focus Topics

Each month we highlight a discussion topic. The purpose of each topic is to provide a focus for the conversation with your mentor. The flow of topics has been structured to build on the previous topic and a suite of reference materials and activities is provided to support the conversation.

While the topics are not mandatory to complete the earlier topics are designed to help get to know each other and give more insights into who you are, the latter topics focus on more intangible aspects of the workplace and your career.

Course Instructor

Australian Marketing Institute Australian Marketing Institute Author

Australian Marketing Institute is the requisite organisation for Professional Marketers in Australia. With the largest network of marketers across the country, the Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933. Develop your career and enhance your expertise together with a collaborative network of professional marketers from across the country who share upstanding qualities of integrity, ethics, trust and experience.

Mandatory Program Elements


Monthly Meeting Log

Who’s Who

The First Meeting

Self Assessment

Career Development

Personal Brand


The Hard Questions

Workplace Politics

Work/Life Balance

End of Program